Lisa Dennis

Hi, I am Lisa Dennis, of Knowledgence Associates. We are a business consultancy specializing in marketing and sales matters such as territory and account planning, value propositions, and relationship marketing. We help businesses see the world through their customer's eyes.

---

An experienced salesperson and marketer, Lisa Dennis is president and founder of Knowledgence Associates. Pairing hands-on marketing and selling of information and high technology products and services, with end-user system enhancement and design experience for marketing and sales applications, she understands what the customer imperative needs to be for communicating information about products and services to varied audiences. Her forte is an ability to strategically see the big picture, and implement solutions using process and training to scale an organization’s usable knowledge. Lisa’s philosophy is that the core of successful marketing and sales initiatives is “doing the homework” – making sure that the information side of programs and campaigns are solid. Her consulting practice includes marketing strategy and positioning, knowledge management for marketing, sales and customer satisfaction initiatives, and training development and delivery. Prior to founding Knowledgence Associates in 1997, she held publishing, product management and marketing/sales roles at Bolt Beranek and Newman, Thomson & Thomson (a member company of The Thomson Corporation), The Center for Business Intelligence, and World Congress. Believing that corporate responsibility should be balanced with civic involvement, Lisa has served on the boards of the YWCA of Cambridge and Positive Directions, a human services organization assisting those living with or affected by HIV/AIDS. She is a member of the New England Direct Marketing Association, the American Marketing Association, Sales and Marketing Executives International, the American Society of Training and Development, New England Technology Sales, Marketing and Business Development Association, and founder of the Boston Cell of Fast Company’s Company of Friends network. She has a B.A in Writing from Wheaton College, and an MBA in Marketing from Babson College.

President at SMEI Boston

2008 - Present

Relaunched the Boston chapter of Sales and Marketing Executives International. Includes coordinating the work of a team of volunteers, producing and promoting a variety of events, and membership recruitment.

President & Founder at Knowledgence Associates

1997 - Present | Cambridge, MA

Knowledgence Associates helps mid to large size companies "see the world through their customer's eyes." We focus on marketing strategy, positioning, messaging, Channel marketing, sales tools, sales training, and seminar design & delivery, customer service, and social media for small business. Our sweet spot is working with organizations whose marketing and sales departments are not on the "same customer page." We help marketing and sales teams present a consistent face and message to customers and prospects - translating product and service offerings into customer langugage.

Director of Marketing at Center for Business Intelligence

1996 - 1997

Head of marketing for a conference company putting on 90+ events per year focusing on the infrastructure industries. Also responsible for Inside Sales, MIS, and Data Research.

Director of Marketing at World Congress

1996 - 1997

Headed up marketing for conference company putting on annual, global conference both in the U.S. and abroad. Responsible for overall marketing strategy, positioning and execution.

Product Manager at Thomson & Thomson

1989 - 1996

Managed a P&L for a line of trademark research publications. Role included product development, marketing, sales and customer service activities.

Publications Production at Bolt Beranek and Newman

1982 - 1989

Editing and produced software manuals, release notes and packaging. Including sourcing print vendors, paper and packaging materials, printing coordination, and press checks.

Babson College

1988 – 1992

MBA

Wheaton College

1978 – 1981

BA

Concentration: Writing, English Literature, Secondary Education